About - Root

A New Philosophy In Luxury Real Estate Development

Our Vision

We envision places that are globally distinctive, deeply connected to their setting and designed to create lasting value for generations.

Our Mission

We lead thoughtful development that protects nature, celebrates cultural heritage, empowers communities and delivers exceptional experiences.

Our key focus areas

The Company Focuses On

Drive the transformation of Soudah into an ultra-luxury mountain destination with immersive cultural experiences

Develop the land, real estate, and infrastructure in Soudah

Contribute to job creation and workforce upskilling through human capital development

Holding ourselves to the highest global standards.

Protect and preserve the region's natural resources

Offer an array of investment opportunities to both local and international investors

Leadership

Board Of Directors

Soudah Development Board of Directors is chaired by HRH Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, with HRH the Minister of Culture serving as Vice President, alongside with a group of esteemed excellencies and distinguished individuals. Together, they are steering the company toward achieving the objectives of the Public Investment Fund (PIF) and contributing to the goals of Saudi Vision 2030.